Author Archives: Sonja Sheasley

NooTrees and Bum Boosa Bamboo Products

NooTrees and Bum Boosa Bamboo Products

by Michaela Humby

“No trees were harmed during the making of these products.” 

Who is Behind the Launch?

The tagline coined by David Ward, environmental advocate, Founder and General Manager of NooTrees, passionately welcomes an exciting new bamboo tissue products company that is wholly owned by the renowned Singapore based F.J. Benjamin Group, who for more than fifty years have led the field in South East Asia in bringing new ideas and brands to consumers based in the region. Mr. Ward says that the principle behind NooTrees is a desire to see bamboo for paper and pulp products offered at the same common market level that consumers are used to paying. He also recognizes that consumers are seeking alternatives to wood pulp based products and plastic based wet wipes, diapers and sanitary pads in growing numbers.

NooTrees in the Present

Currently producing a super soft 3-ply bamboo toilet paper, 2-ply bamboo facial tissue and several variations of bamboo wet wipes aimed at both family use and skin care, they are also private licensing the U.S. based bamboo brand, Bum Boosa Bamboo ProductsBum Boosa Bamboo Baby Wipes, the first bamboo wipes to be sold in the United States with a market presence since 2009, are now being distributed alongside the NooTrees product line with plans for the brand’s expansion. Distribution to major retailers first began in late 2014 in Singapore, Malaysia, and Hong Kong (and soon to be in the Philippines); NooTrees just launched in North America in the first quarter of this year. In the U.S. the NooTrees line has been taken on by KeHe Distributors LLC, the largest specialty distributor in the U.S. with 9 distribution centers in the United States and 3 in Canada, servicing 40,000 grocery stores and natural markets. NooTrees has also entered into distribution agreements with California-based Monterrey Provisions, FoodMX in Mexico, and has landed several agreements with major online retailers, such as Lucky Vitamin, and

NooTrees is a company that believes bamboo is the answer to offsetting both consumption of trees and reducing our carbon footprint at the same time. Director of Sales for the North American Region, Jonathan Antflick says, “I am truly thrilled and humbled at the opportunity of being at the forefront of the NooTrees launch in the U.S. and continuing Bum Boosa’s ever growing name in the bamboo paper products industry. NooTrees and Bum Boosa will continue to foster the development and growth of the bamboo industry, while offering everyday lifestyle consumer products that truly benefit the planet.”

Exciting Plans Ahead

Later this year NooTrees has plans to launch disposable diapers, sanitary pads and kitchen rolls all made from 100% bamboo inputs. Their diapers and sanitary pads will be the world’s first 100% bamboo core versions of these products, and both are highly compostable as a result. They also have their eye on producing bamboo non-woven products for the medical industries. “I say all this with great humility as it was both Sonja [Sheasley] and Susanne [Lucas] in their roles within WBO who took a mere novice, with an idea to try and to change the world, under their wing… helping me develop NooTrees from a worthy idea to a great idea”, says David Ward.

Congratulations to NooTrees!

In the USA, you can order their products direct at NooTreesUSA

For purchases in Asia, please go to

Bum Boosa Bamboo Products in Asia

Bum Boosa Bamboo Products is proud to partner with a Singapore-based company NooTrees Pte. Ltd. (pronounced: noh-trees) as authorized licensee of the Bum Boosa Bamboo Products brand for several territories in Asia. Currently NooTrees is distributing Bum Boosa Bamboo Baby Wipes in major retailers in Singapore, Malaysia and Hong Kong.


Alternative fibre tissue brand NooTrees launches in Singapore


New eco-friendly brand wants to take wood-free tissue products into the mainstream

Singapore, 17th September 2015 – Local green company NooTrees Pte Ltd (“NooTrees®”) is launching a series of sustainable and biodegradable bamboo-based wet wipes and tissue paper products to the mass consumer and commercial market on 1st October 2015. David Ward, Founder of the brand and General Manager of NooTrees Pte Ltd, says, “I wanted to create a brand that would truly be able to make a difference in people’s lives, and we’re hoping NooTrees® is able to find an audience in the Singapore market willing to back the crazy notion that one guy could make a change. We are starting in Singapore as we want to make a positive impact to the people living here and then elsewhere across the region and the world.” Fixing climate change one tree at a time According to a report by World Watch magazine, 27,000 trees are cut down daily to produce enough toilet paper to wrap around Earth’s equator 118 times. Besides the problems brought about by deforestation, wet wipes consumption is also an issue; for example, supposedly “flushable” wet wipes have been clogging up Sydney’s sewerage network, with 500 tonnes in wipe “balls” plunged from the city’s pipes, pumping stations and wastewater treatment and recycling plants every year. NooTrees®’ newly-launched range of bamboo-fibre tissue paper and wet wipes not only present a viable solution to the larger environmental issue, but are also stronger, naturally hypo-allergenic, and more biodegradable than its polyester-based equivalent; its wet wipes are able to degrade in about 45 days in the landfill, compared to years taken by conventional polyester-based wet wipes. The NooTrees® range is competitively-priced with mass market tissue and wet wipe brands, unlike other environmentally-friendly products which tend to cost more than their conventional equivalents. There are no harmful chemicals added to the wet wipes during the overall production process as well. The range includes:

  • NooTrees® Facial Tissue, made from highly absorbent, 100% biodegradable, sustainable and BPA-free virgin bamboo pulp;
  • NooTrees® Toilet Tissue, similar to facial tissues, but made from higher quality BPA-free virgin bamboo Eco-Luxe pulp;
  • NooTrees® Bamboo Hand Face Family Wet Wipes, made from spun-lace bamboo fibre, containing botanical extracts that make the wipes hypo-allergenic and soft on the skin;
  • NooTrees® Cleansing Treatment Wipes with Eco-Dot© Technology, a range of three textured wipes with special biodegradable exfoliating dots:
    • Aqua Skin© moisturising wipes with added hyaluronic acid, Vitamins A & E and Omega 3 & 6;
    • Spa Skin© with added essential oils for relaxation;
    • Age Impact© anti-ageing wipes with added Q10, peptides and antioxidants.

The current challenges for eco-friendly products NooTrees®, wants to position the company amongst regular brands without disrupting consumer choice, to give alternative fibre product a chance to swing environmentally conscious consumers that have yet to step over the threshold due to price. Also, established tissue and wet wipe manufacturers have not been able to go wood-free or plastic-free as quickly as needed, as it would mean a drastic change to their deeply-entrenched business fundamentals. David adds, “There have been a lot of third party studies on alternative fibres in the tissue paper sector, and bamboo consistently comes out as the best long-term alternative and best possible future material to match the growing future demands for toilet and tissue paper as the world population increases.” NooTrees Pte Ltd’s products will be available in all major retailers nationwide, as well as on their online store at from 1st October 2015.


About NooTrees Pte Ltd NooTrees® (pronounced: /noh-treesː/) Sustainable Products is focused on providing world class bamboo based, 100% sustainable products for both consumers and businesses alike. Other than its own brand of wet wipes and tissue paper products, NooTrees Pte Ltd also carries baby-friendly Bum Boosa wet wipes, a brain child of Sonja Sheasley who carries the same philosophy and the founder of NooTrees Pte Ltd. Nootrees Pte Ltd is a wholly-owned division of the F J Benjamin Group. About David Ward

Having created and founded NooTrees® brand in November 2014, David Ward is now responsible for the company’s day-to-day operations as well as sales activities and developing the brands widening product portfolio. David is also Founder and CEO of Human Elemental Asia PTE Ltd, focused on health and wellness products such as Hyperice and NutriHerbs. He also owns the RF Scott, Metal that Moves and RJ&RS clothing brands. David also previously held a number of senior roles in the fashion and sport industry, including Global Head of Brand Licensing for JD Sports Fashion Group PLC, Global Sales Director for Fred Perry, European Managing Director for The Perry Ellis Group, European General Manager for Quicksilver and Sales and Marketing Director for Oakley Europe.


What is the issue with your tissue?

Is ‘Toilet Paper Dermatitis’ Really A ‘Thing’?

Question from Customer: I have a number of allergies and chemical sensitivities. Here’s the latest reaction: Every time I use a public toilet, I have very uncomfortable swelling.  Some of my friends have told me of a similar reaction.  Is some new chemical being added to the paper to make it dissolve faster or something? This reaction also can make me feel as if I have a urinary-tract infection that lasts only a day or so.BPA TP

A: There are several cases of “toilet paper dermatitis” in the medical literature (Canadian Family Physician, April 2010). Some products may contain residues of bleach or formaldehyde used to process the paper, or BPA’s that are left behind in the recycling processes. These agents may irritate delicate skin in sensitive people.

Once you identify a brand of toilet paper that doesn’t cause a reaction, you may wish to carry some with you to avoid the results of public restroom paper.


_DSC2569_bumboosa_©cesaralsinaBum Boosa Bamboo Products have developed a loyal following of customers who buy our 100% bamboo toilet paper. When we set out to create this product in 2010, we had focused primarily on creating a more eco-friendly tissue and saving trees.  We were not even aware of the prevalence of allergic reactions to conventional tissues.  We were pleasantly surprised that by creating this hypoallergenic product (that is free of formaldehyde additives, chlorine, BPAs, and is the only NON GMO Verified Toilet Tissue on the market as of 10/2014), we are helping people to alleviate discomfort.  When customers email us with their success stories, it is immensely gratifying.


We are currently looking for reviewers of Bum Boosa Bamboo Bathroom Tissue and Bum Boosa Bamboo Baby Wipes. Do you, or does someone you know suffer from ‘toilet paper dermatitus’? Please contact us at with YES I WILL REVIEW YOUR PRODUCTS in the subject line. Provide your shipping address.  NOTE: Please be willing to post your honest review on








Join us tonight, October 13th at 7pm ET for the #MomsandBrands Best 4 Kids Twitter Party!!!  They’ll be featuring the latest updates from the American Academy of Pediatrics National Conference and featuring products from us–Bumboosa, and other great natural products brands! Bum Boosa is giving away (10) prizes. Winners will be selected at random from the RSVP list and will each be sent 3 packs of our bamboo baby wipes to try!  To be eligible to win a prize, you must RSVP here … and send a tweet to @momsandbrands with the hashtags #MomsandBrands #Best4Kids.




Celebrate World Bamboo Day on September 18

Celebrate World Bamboo Day

Celebrate World Bamboo Day

World Bamboo Day is a day of celebration to increase the awareness of bamboo globally. Bum Boosa is partnered with The World Bamboo Organization, a trade organization that aims to bring the potential of bamboo to a more elevated exposure – to protect natural resources and the environment, to ensure sustainable utilization, to promote new cultivation of bamboo for new industries in regions around the world, as well as promote traditional uses locally for community economic development.bamboo peace

Bamboo can be used in replacement of many materials such as tree pulp and plastics. This is something to celebrate!

We challenge you to celebrate World Bamboo Day with us on September 18th!  It could be as simple as sharing a photo of bamboo in your locale or as festive as organizing an event to share information about the incredible versatility of bamboo!  If you would like, Bum Boosa Bamboo Products is happy to send you samples of our baby wipes to give to your guests!

  • share your story about bamboo
  • share a photo of bamboo in your locale
  • share your ideas about how bamboo could be utilized
  • plant bamboo
  • wear bamboo
  • read about bamboo
  • eat bamboo
  • plan a craft day using bamboo
  • plan a get together on World Bamboo Day with a bamboo theme!

So who is wants to celebrate WORLD BAMBOO DAY  on 18 September ???

Please send us your ideas and plans to or post to our facebook page!

Official logos are available here for creating your own special souvenirs to celebrate BAMBOO!





Bum Boosa Announces NON GMO Verified Status

Bum Boosa® Bamboo Products Announces NON GMO Verification for Bum Boosa® Bamboo Bathroom Tissue


Cape Cod, Massachusetts – (July 8, 2014)Bum Boosa® Bamboo Products, the first brand in the USA to offer baby wipes and bathroom tissue made from renewable and sustainable bamboo, announced today that its 100% bamboo bathroom tissue has achieved NON GMO Verified status with Non-GMO Project, North America’s only organization offering third party verification and labeling for non-GMO (genetically modified organisms) food and products. Based on published listings on the Non-GMO Project’s website, Bum Boosa Bamboo Bathroom Tissue is the first bathroom tissue to attain NON-GMO Verification status with the Non-GMO Project.lettersizeLogo

The Non-GMO Project’s mission as a non-profit organization is the commitment to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices.

“We are committed to providing safe, synthetic-free, tree-free, NON-GMO products,” says Bum Boosa Founder Sonja Sheasley. “Non-GMO Project Verification is a significant endorsement that we want to share with our customers as they strive to make educated decisions about not only the food they consume, but also personal care products. We are currently anticipating Non-GMO Verification status for our other products as well.”

_DSC2649_bumboosa_©cesaralsinaAbout Bum Boosa Bamboo Products Bum Boosa has a total of three products: baby wipes, diaper liners and bathroom tissue made from 100% bamboo, and has established itself as an ecological-conscientious company with a commitment to constant progress and accountability in regards to safety, quality and practicing environmental stewardship. Bum Boosa’s product line is currently available at a number of independent natural product retailers, and pharmacies in the USA, Canada, China, and through online merchants in the USA such as,, Amazon, and Abe’s Marketplace.  Bum Boosa has planted 50,000 trees with Trees for the Future and is partnered with, whereby they offset 35 tons of carbon annually through various environmental programs.  Bum Boosa is proud to be a certified B Corporation and a nationally certified women-owned business (WBENC). Bum Boosa is also an active member of World Bamboo Organization with whom they work to accurately promote bamboo and elevate bamboo’s status as an important contributor to sustainable environment.

About the Non-GMO Project: The Non-GMO Project is committed to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices. The Non-GMO Project offers North America’s only third-party verification and labeling for non-GMO food and products. Learn more at


To learn more visit


Contact: Sonja Sheasley

Bum Boosa® Bamboo Products 508-539-1373 ext 5



recycle bag

10 Things You Didn’t Know You Could Recycle

Here at Bum Boosa we love to: recycle, reuse and reduce! There are a number of items we recycle on a regular basis but recently we found out there is so much more. Therefore, we want to share our new found knowledge with you guys – and mark your calendars – America Recycles Day occurs on November 15th. recycle bag

1. Wine corks Cork is actually biodegradable and although wine corks are perhaps not the most vexing of items to warrant recycling, in the big picture, they really are! In the U.S. we consume more than 850 million gallons of wine, you realize that the corks can really start to add up… I know they do in our home! Luckily you can send your corks to, who will take them off your hands to create new products and so far 49,005,027 corks have been sent to them. Alternatively, you could try your hands at creating some DIY coasters!

2. Bras Let’s face it, ladies: the back of your underwear drawer is most likely a graveyard of bras you don’t wear anymore or that never fit right in the first place. Bras aren’t generally the kind of clothing we women toss in the “to donate” pile. But Free the Girls have partnered with safe houses and after-care facilities, and provide an opportunity for women rescued from sex trafficking to earn a living selling second-hand clothing while going to school, getting healthy, and caring for their families.

3. Crayons Yes, you can recycle crayons! 120,000 pounds of crayons are produced each day in this country. Landfills could become amazingly colorful. Fear not, the National Crayon Recycle Program will recycle your unwanted, rejected and broken crayons and recycle them into new crayons! So far, this program has made it possible to stop more than 94,000 pounds of unwanted crayons from going into landfills!

4. Bicycles Rather than throwing your old two-wheelers out to pasture why not donate them to Bikes of the World which collects, refurbishes and donates bikes to lower-income individuals and select institutions in developing countries. So far 94070 bicycles have been recycled but over 15 million bicycles in the U.S. are thrown away each year! Help Bikes of the World to enhance people’s lives and livelihoods through better transport.

5. Bike Tools and Gear Like Bikes of the World, Bikes Not Bombs takes bicycle bits, pieces, and gear in addition to the bikes themselves. They accept parts, tools, broken components such as cracked frames, worn tires, tubes with holes, helmets, bags, lights, pumps, locks, cycle clothing, etc. They restore bikes and gear, and deliver them overseas to economic development projects in Africa, Latin America and the Caribbean.

6. Tennis Balls Why not use your old tennis balls to help move clothes around the dryer faster or on bottoms of chairs and walkers. Although, there is a limit to how many balls each year can be put to this purpose. And, even if reused, ultimately these balls still remain in the waste stream and wind up in landfills. Project Green Ballis a non-profit sustainability initiative to coordinate innovative recycling programs for used tennis balls and to donate surfaces based on the recycled balls to organizations servicing people with disabilities or life threatening diseases.

 7. Apple Products Apple is committed to supporting our customers and protecting the environment throughout the product lifecycle. Apple’s free recycling program makes it easy for you to safely and affordably recycle your used computer, iPod, or mobile phone.

8. Glasses New Eyes for the Needy and The Lions Club collect old glasses, and recycle them to make new pairs for those living in developing nations who need correction but can’t afford new specs! Imagine if you could help a child read. An adult succeed in his job. A senior maintain her independence. Everyday these recycled eyeglass programs do all of this and more.

9. Athletic shoes Worn out, tired, smelly running shoes are most generally directed to the trash. That’s a lot of sneakers stinking up the landfill! Why not introduce your old shoes to Nike’s Reuse-A-Shoe recycling bins. Nike’s Reuse-A-Shoe takes worn out athletic shoes and grinds them down to create a new material called Nike Grind, which is used to make high-quality sports surfaces including courts, turf fields, tracks and more.


10. Bum Boosa Packaging Given that soft baby wipes packaging is not easy to recycle because it is made using a mixed resin plastic, also known as Plastic No. 7, or “other” plastics, Bum Boosa Bamboo Products has previously offered an incentive program for its direct customers to send back their empty baby wipes packaging to be repurposed into new tote bags, but now we aim to expand the program to include retailer participation. This program allows customers to deposit their empty baby wipes packaging to the store in exchange for a coupon that can be applied to their next Bum Boosa Bamboo Baby Wipes purchase. The packaging will be sent back to Bum Boosa® where designers will use the material to make upcycled products, which will be sold on our Etsy page.

For more information please click here.

Contributed by Author David Russell

The Bamboo Shift and World Bamboo Organization


Bamboo is beneficial for countless things, like preventing erosion, sequestering carbon, or cultivating as an alternative to wood in order to alleviate deforestation. In fact, bamboo is touted as the timber of the 21st century. You might have heard talk of bamboo flooring, bamboo beer, or even bamboo viscose towels or clothing. You might have even come across (yes, it’s true) our very own NON GMO Verified Bum Boosa Bamboo Bathroom Tissue. Despite what it may seem, bamboo is more than a fad. There are people devoting their entire lives to promoting bamboo as a practical and sensible crop that has the potential to support and revive local economies, and perhaps even positively influence global economy. Moreover, these bamboo enthusiasts consider bamboo, the fastest growing plant on the planet, a potential champion that may be able to help counteract some environmental challenges that we are now meeting head-on or that are lurking just around the corner.


When Susanne Lucas was a young girl growing up outside of Washington, DC, there was a lovely hedge of bamboo between her house and her neighbors, which served as a privacy screen. She was only about 8 years old then, but the running bamboo, Sikkim-2004Phyllostachys, somehow made an impression upon her. Twenty years later she re-discovered her much-loved bamboo as a horticulturalist in Plymouth, Massachusetts, and subsequently her affair with the plant solidified in 1992 while attending an international bamboo conference in Japan. Susanne says, “The horticulture of bamboo in Japan is an art. Bamboo is far more than just a plant in Japan, it symbolizes grace, beauty, versatility, and strength. It sways in the breeze, it covers slopes, it defines space, it is a softer kind of evergreen, it is lush and it thrives. It lives long after it is cut, as food, as utility, as art, as music, as inspiration. It endures.”

By the time Susanne had attended that Japanese conference in 1992, the need for a non-governmental international body for bamboo collaboration among bamboo enthusiasts had been budding. There at the conference in Japan, a bamboo forest was planted to cover and reclaim the dirty soil of Minamata, arguably the first well-publicized ecological and human disaster. Then those who participated decided to build a metaphorical bamboo bridge across the world, with the goal to unite efforts to promote bamboo as a sustainable resource, a multi-faceted solution to so many problems.

A group of like-minded souls, some whom had met at previous events, began round-table discussions and formed the International Bamboo Association. Susanne emerged as the North American Coordinator. Without major funding support and before the days of the world-wide internet capabilities, the International Bamboo Association survived as a group of committed volunteers devoted to holding a World Bamboo Congress every 4 years, and bringing and sharing information on how to not only grow bamboo, but how to promote the use of this rapidly renewable grass with its foreseeable potential to ease the burden of a planet fraught with environmental issues.

Susanne subsequently became the International Coordinator, and as her office in Plymouth, Massachusetts became the headquarters, surrounded by bamboo, her commitment evolved into a life-long endeavor. Those days spent in Japan with new friends from around world gave her inspiration as strong and expansive as the roots of bamboo itself. Susanne feels the time is right for bamboo as a sustainable alternative to timber. “It has always been right,” she says, “but particularly now, bamboo deserves a fresh perspective as a natural resource with tremendous potential as source for bio-energy, bio-plastics, paper pulp, environmental remediation, carbon credits, non-timber contemporary products and more.”

The International Bamboo Association has since evolved into what is now the World Bamboo Organization, of which Susanne is the CEO. WBO exists to find ways to improve and promote the use of bamboo and the conditions of surrounding bamboo agriculture and industry. It is dedicated to promoting the use of bamboo and bamboo products for the sake of the environment and economy. Members make up a diverse group consisting of individual people, commercial businesses, non-profit associations, institutions, and allied trade corporations that all share a common interest = bamboo.

WBO launched a website, established an administrative board, and applied for U.S. tax-exemption status. In 2005, corporate by-laws were adopted, and the WBO obtained U.S. 501-c-6 status as a United States trade association. This was all great progress, but there were no funds and no corporate sponsors. Once again, committed volunteers kept WBO alive, and Kamesh Salam, of Assam, was appointed President to bring new energy to the World Bamboo Organization. In November 2008, Susanne and Kamesh set their sights on Bangkok for the 8th World Bamboo Congress to be hosted by World Bamboo Organization. Through collaborations within Thailand, they began coordinating this amazing global event that would bring people from around the world together, sharing ideas and learning about how best to utilize this amazing grass. Since then, the WBO has hosted the 9th World Bamboo Congress in Belgium in 2012, as well as coordinating World Bamboo Day events around the world.


Planning is currently underway for the 10th World Bamboo Congress to be held in Damyang, South Korea: 26 June – 1 July 2015. Damyang County is located in the southwest corner of South Korea, in Jeollanum-do. It enjoys a southern continental climate and temperate climate forest zone with high temperatures and precipitation in summer, providing ideal conditions for bamboo growth. The county has 1,797 hectares of bamboo forest equal to 25.5% of Korea’s total bamboo habitat. It is rural and scenic, far from the hectic city of Seoul, and very much worth the travel to get there, especially if you want to see bamboimagesVNSNG08Ko forests.

Surrounded by mountains and hills covered with bamboo, Damyang historically has been a traditional bamboo region, with an immense market for local craftsman making everything from furniture, baskets and other utility products. Twenty years ago, the bamboo markets closed in Damyang because of declining demand for bamboo products. Today, thanks to Governor Choi, the local bamboo resources are carefully maintained and managed to sustainably supply bamboo culms and shoots for emerging new markets. The Governor is enthusiastically collaborating with WBO to educate and promote awareness of the potential of bamboo during the World Bamboo Congress in 2015, and hopes the result is a true bamboo revival. In anticipation of the Congress, the bamboo market there is already regaining its vigor and preparing for an even wider reach.

Sonja Sheasley is an Honorary Council Member of World Bamboo Organization and Founder of Bum Boosa® Bamboo Products, the first company to bring bamboo wet wipes and bathroom tissue to the US market.

The Issue with Tissue

The Issue with Tissue

What is the issue with your tissue?First, virgin pulp used to make all kinds of paper and tissue products contributes to deforestation.  Secondly, recycled pulp has been found to be tainted with micrograms of Bispenol A from other sources. For tissue we flush, rapidly renewable bamboo is a practical option to the recycled variety. Especially when researchers at Dresden University concluded in a 2008 study that recycled content toilet paper was the source of BPA contamination in tap water and recommended that recycled content not be used for products that are flushed or composted. Continue reading