Bum Boosa Bamboo Products in Asia

Bum Boosa Bamboo Products is proud to partner with a Singapore-based company NooTrees Pte. Ltd. (pronounced: noh-trees) as authorized licensee of the Bum Boosa Bamboo Products brand for several territories in Asia. Currently NooTrees is distributing Bum Boosa Bamboo Baby Wipes in major retailers in Singapore, Malaysia and Hong Kong.


Alternative fibre tissue brand NooTrees launches in Singapore


New eco-friendly brand wants to take wood-free tissue products into the mainstream

Singapore, 17th September 2015 – Local green company NooTrees Pte Ltd (“NooTrees®”) is launching a series of sustainable and biodegradable bamboo-based wet wipes and tissue paper products to the mass consumer and commercial market on 1st October 2015. David Ward, Founder of the brand and General Manager of NooTrees Pte Ltd, says, “I wanted to create a brand that would truly be able to make a difference in people’s lives, and we’re hoping NooTrees® is able to find an audience in the Singapore market willing to back the crazy notion that one guy could make a change. We are starting in Singapore as we want to make a positive impact to the people living here and then elsewhere across the region and the world.” Fixing climate change one tree at a time According to a report by World Watch magazine, 27,000 trees are cut down daily to produce enough toilet paper to wrap around Earth’s equator 118 times. Besides the problems brought about by deforestation, wet wipes consumption is also an issue; for example, supposedly “flushable” wet wipes have been clogging up Sydney’s sewerage network, with 500 tonnes in wipe “balls” plunged from the city’s pipes, pumping stations and wastewater treatment and recycling plants every year. NooTrees®’ newly-launched range of bamboo-fibre tissue paper and wet wipes not only present a viable solution to the larger environmental issue, but are also stronger, naturally hypo-allergenic, and more biodegradable than its polyester-based equivalent; its wet wipes are able to degrade in about 45 days in the landfill, compared to years taken by conventional polyester-based wet wipes. The NooTrees® range is competitively-priced with mass market tissue and wet wipe brands, unlike other environmentally-friendly products which tend to cost more than their conventional equivalents. There are no harmful chemicals added to the wet wipes during the overall production process as well. The range includes:

  • NooTrees® Facial Tissue, made from highly absorbent, 100% biodegradable, sustainable and BPA-free virgin bamboo pulp;
  • NooTrees® Toilet Tissue, similar to facial tissues, but made from higher quality BPA-free virgin bamboo Eco-Luxe pulp;
  • NooTrees® Bamboo Hand Face Family Wet Wipes, made from spun-lace bamboo fibre, containing botanical extracts that make the wipes hypo-allergenic and soft on the skin;
  • NooTrees® Cleansing Treatment Wipes with Eco-Dot© Technology, a range of three textured wipes with special biodegradable exfoliating dots:
    • Aqua Skin© moisturising wipes with added hyaluronic acid, Vitamins A & E and Omega 3 & 6;
    • Spa Skin© with added essential oils for relaxation;
    • Age Impact© anti-ageing wipes with added Q10, peptides and antioxidants.

The current challenges for eco-friendly products NooTrees®, wants to position the company amongst regular brands without disrupting consumer choice, to give alternative fibre product a chance to swing environmentally conscious consumers that have yet to step over the threshold due to price. Also, established tissue and wet wipe manufacturers have not been able to go wood-free or plastic-free as quickly as needed, as it would mean a drastic change to their deeply-entrenched business fundamentals. David adds, “There have been a lot of third party studies on alternative fibres in the tissue paper sector, and bamboo consistently comes out as the best long-term alternative and best possible future material to match the growing future demands for toilet and tissue paper as the world population increases.” NooTrees Pte Ltd’s products will be available in all major retailers nationwide, as well as on their online store at http://nootrees.com/ from 1st October 2015.


About NooTrees Pte Ltd NooTrees® (pronounced: /noh-treesː/) Sustainable Products is focused on providing world class bamboo based, 100% sustainable products for both consumers and businesses alike. Other than its own brand of wet wipes and tissue paper products, NooTrees Pte Ltd also carries baby-friendly Bum Boosa wet wipes, a brain child of Sonja Sheasley who carries the same philosophy and the founder of NooTrees Pte Ltd. Nootrees Pte Ltd is a wholly-owned division of the F J Benjamin Group. About David Ward

Having created and founded NooTrees® brand in November 2014, David Ward is now responsible for the company’s day-to-day operations as well as sales activities and developing the brands widening product portfolio. David is also Founder and CEO of Human Elemental Asia PTE Ltd, focused on health and wellness products such as Hyperice and NutriHerbs. He also owns the RF Scott, Metal that Moves and RJ&RS clothing brands. David also previously held a number of senior roles in the fashion and sport industry, including Global Head of Brand Licensing for JD Sports Fashion Group PLC, Global Sales Director for Fred Perry, European Managing Director for The Perry Ellis Group, European General Manager for Quicksilver and Sales and Marketing Director for Oakley Europe.